Solimar linked the craft and tourism markets through the creation of artisan and cultural heritage routes in the cities of Fez and Marrakech. These routes make stops at artisan workshops in each city, increasing awareness of Moroccan culture and craft traditions and helping increase artisans' revenue by allowing them to sell directly to tourists instead of selling through a retailer or wholesaler. At the conclusion of the program, the routes had a direct impact on 6,603 points of sales in Marrakech and Fez where the artisans are now currently selling their products directly to the consumers.  Solimar also helped to market and promote these routes to the wider international travel market through online platforms, thus further increasing awareness of Morocco's cultural and artisanal heritage and enhancing both the craft and tourism sectors.